Title Image: Google versus Facebook Ads by Evan Bryan at Michigan creative (pictured)

Google Ads vs. Facebook Ads: Which is Right for Your Business?

Choosing the right advertising platform is a big deal for any business. Google Ads and Facebook Ads can both help you reach your target audience, but knowing their unique strengths and how they fit your goals is key. So what’s right for your business, Google Ads vs. Facebook Ads? Google Ads: Harnessing Intent Google Ads works on a pay-per-click (PPC) …

Swirls and colors showing the different paths for content marketing.

Content Marketing Strategies for 2024

In the fast-evolving digital world, the pace of change in content consumption and creation is rapid. By 2024, we anticipate a blend of traditional and innovative content strategies. To remain competitive and keep content engaging, both businesses and individuals must keep ahead of these evolving trends. In the upcoming discussion, we will explore the key content types that should be …

Computer full of icons and apps to use for marketing research in 2024

Marketing Tools to Help You Plan for 2024

As the end of 2023 gets closer, a season of planning and setting goals for 2024 rapidly approaches. This year, there have been a lot of successes and pitfalls as a result of overcoming a small recession for businesses in every industry. One achievement that has come out of 2023, is the buzz around Artificial Intelligence, better known as AI. …

How To Create an Effective Advertising Strategy

Creating a digital advertising campaign is actually quite easy when you don’t have much of a strategy. However, creating an effective digital advertising strategy that converts to an ROI is not as easy as it may seem. One thing that will help generate leads is to implement cross-channel marketing and remarketing into your digital advertising campaign strategy. Building Advertising Campaigns …