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How Do I Drive Engagement on Facebook, but Still Post Relevant Content?

25/03/2013
admin@michigancreative

Let’s start by having you think of the business pages you interact with on a regular basis. What kind of status updates do you like? What kind of status updates do you share? What makes you want to interact with their page?

Some answers you may have come up with are funny pictures, funny status updates, cool facts, and maybe a really great sale announcement. Your answer would most likely not be, “man, I really love when businesses post about themselves all the time”.

So, we have already learned something just by taking a look at our own habits! This is a frustrating point to learn, however, because we all want our Facebook business page to make our company shine above the rest. We want all current and potential customers to really care about everything in our businesses  We want them to share our status updates and get all of their friends to share it as well.

So. How do we drive engagement while pushing our company at the same time? Well, it has to do a lot with the content you put out there and how you position it to be most effective for your business. I’ve come up with three easy tips for posts that drive engagement and promote your business at the same time!

1) Post a funny picture that relates to your business. An example of this would be posting a picture for a sign company like this:

 

Then, make the caption relate back to your business!.

“Are you effectively getting your message across to your customers? Let us help you with a new sign! www.insertwebsitehere.com”. 

Your caption will travel with the photo and each person that shares it because it is funny will share a sales pitch too!

2) Always ask questions in your status updates. This is a very simple and easy way to drive engagement with your customers. An example of this would be posting a statement like, “Our next First Friday event is coming up next week! Will we see you out and about for the festivities?”. This kind of status lets people know about your event but also instantly engages them in the post and really invites people to communicate with you.

3) Provide fun facts and then spin them to fit your message. An effective way to get likes and shares is to use status updates with fun facts that most people will not know. To make them relate back to your business, add a simple sentence at the end that directly mentions your company or mentions a product that you sell. An example of this is, “One barrel of wine equals 20 cases, or 240 bottles. That equals approximately 1,200 glasses of Burgdorf wine!”. Here we gave the customer a neat, widely unknown fact but mentioned the company name to make it a more effective post.

I use these tactics all the time on pages I manage and they are generally quite effective. Once you figure out what works, keep using the same techniques. If your customer is enjoying what you post and regularly liking or sharing statuses, it will quickly increase your visibility and your overall reach on Facebook!

What posts do you find create the most engagement with your company page? Please share!

 

Until next time-

~Melissa

"Already companies that speak in the language of the pitch, the horse-and-pony show, are no longer speaking to anyone" ~The Cluetrain Manifesto