Amplifying a Manufacturing Leader's Digital Presence: Wirtz Manufacturing's Brand Evolution


An Online Presence to Match Manufacturing Precision


With more than 90 years of expertise, Wirtz Manufacturing has been a pioneering leader in lead-acid battery manufacturing technologies. This fourth-generation, family-owned company has grown into the global leader in battery manufacturing, while still upholding the family values that have been a cornerstone of its culture since the beginning. Despite their success and industry influence, Wirtz Manufacturing’s brand and online marketing presence were not fully reflective of its capabilities and reputation. With numerous goals to achieve and only a sales team, graphic designer and no CMO, Wirtz found themselves lacking the resources and time needed.


Wirtz Manufacturing sought a Fractional CMO who could deliver immediate results and offer all the benefits of a full-service marketing agency, all while being cost-effective. They quickly found Michigan Creative and CEO, Brian Town, to be the perfect solution to help their marketing needs flourish. With help from their graphic designer the comprehensive strategy included a complete brand and website redesign, SEO optimization, several videos, marketing copy and social media strategy.


Partnering with Michigan Creative as a Fractional CMO allowed Wirtz Manufacturing to leverage comprehensive marketing expertise without the expense of a full-time CMO. This approach maximized marketing efficiency and delivered impactful results within a sustainable budget framework.


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