PROBLEM

McWire Electric, a licensed and insured electrical contractor with over 20 years of experience, sought to refresh its branding and online presence to better reflect the company’s technical excellence and commitment to precision and performance. They recognized an opportunity to modernize the logo, colors, website, and marketing strategy to align with the high-quality residential and commercial work they’re known for. By enhancing their website, improving SEO, and introducing a targeted AdWords strategy, McWire Electric aimed to grow its reach and connect with more clients in both residential and commercial markets.

SOLUTION

We partnered with McWire Electric to modernize their brand and online presence, ensuring it reflected their reputation for technical expertise and dedication to excellence. The transformation included a modernized logo, an updated color palette, and a cohesive marketing strategy. We designed a new, user-friendly website to highlight their high-quality residential and commercial services. To support their growth goals, we implemented an effective SEO strategy and launched a targeted AdWords campaign. These updates positioned McWire Electric as a go-to electrical contractor in the Metro Detroit area, helping them connect with more residential and commercial clients while showcasing their commitment to precision and performance.

RESULTS

By partnering with Michigan Creative, McWire Electric Partnering with Michigan Creative enabled McWire Electric to revitalize their brand and digital presence without the overhead of building an in-house marketing team. This comprehensive approach streamlined their marketing efforts, enhanced their online visibility, and attracted high-value clients, all while staying within a sustainable budget.