PROBLEM

With its presence rapidly expanding and diverse programs across the country, True Lacrosse lacked a structured marketing plan, clear communication, and the national brand equity they desired. The organization needed guidance on how to organize, strategize, and implement a comprehensive marketing strategy to sustain and elevate its growth. The question became not just how to play but how to lead in the ever-expanding arena of lacrosse.

SOLUTION

With the introduction of the FCMO (Fractional Chief Marketing Officer) strategy, our collaboration with True Lacrosse’s internal team elevated marketing to an executive level. We created a unified brand presence, core values, and a comprehensive corporate identity package. From targeted ads to event promotions and captivating videos, we orchestrated a symphony of strategic moves.

RESULTS

The Fractional CMO service and Michigan Creative’s playbook have not just transformed True Lacrosse; they’ve propelled it into a league of its own. Armed with clear branding, streamlined marketing, and amplified communication, True Lacrosse is now a premier brand, ready for continued triumphs in the dynamic lacrosse landscape.