Refreshing a Michigan Legacy: Capturing Kincaid Building Group's Innovative Spirit Through Strategic Rebranding

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Constructing A Vibrant New Identity For An Established Local Leader

PROBLEM: ICONIC BUILDER WITH AN OUTDATED IMAGE

SOLUTION: Kincaid Building Group has earned a stellar reputation over decades of transforming communities across Michigan through innovative construction and a passion for lasting impact. However, their brand image did not fully reflect their creative vision and forward-thinking approach. They needed a refresh to properly capture their pioneering spirit.

PROBLEM: REVITALIZING AN ESTABLISHED BRAND

SOLUTION: Michigan Creative partnered with Kincaid to develop a dynamic new brand identity that honored their trailblazing legacy while positioning them for continued growth. The vibrant, modern aesthetic radiates the youthful energy and collaborative spirit at the core of Kincaid’s work.

PROBLEM: POISED TO SHAPE MIGHIGAN’S FUTURE

SOLUTION: The strategic rebrand has given Kincaid’s established brand a distinctive new presence that aligns with their values and unwavering commitment to building a brighter future for Michigan. Their dedication to quality and community impact now shines through their digital channels and outward-facing visuals.

With an image that embodies their innovative approach and over 50 years of exceptional work, Kincaid Building Group is well-equipped to drive transformative change across the state for decades to come. Their leadership in sustainable construction and neighborhood revitalization will shape Michigan’s landscape, project by project.

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