From Behind The Scenes To Centre-Stage: Michigan Creative Highlighted the Real-Life Impact of the International Code Council’s Work

LOST IN THE BLUEPRINT

Ever wonder what keeps your house standing tall, the water flowing freely, and the lights flicking on? It’s the invisible army of codes and standards championed by the International Code Council (ICC), aka the coolest “code geeks” you’ll ever meet. But their work goes unseen, leaving many unaware of the ICC’s critical role in our daily lives.

A VISUAL TOUR OF EVERYDAY SAFETY

We created a dynamic 90-second video for the ICC that showcased the unseen heroes – the codes and standards – that ensure our safety at home, work, and everywhere in between. From fire extinguishers that work to natural lighting requirements, the video used eye-catching visuals to demonstrate how ICC codes keep us safe.

SPREADING THE SAFETY WORD

The video proved that even “code geeks” can be superheroes for everyday safety. Through 3 key deliverables:

Clear Message, Big Impact: It provided a newfound appreciation for ICC’s role in building a safer world.

Memorable Brand Identity: The video showcased both the ICC’s full name and acronym, making them easily recognizable.

Call to Action: A clear website address at the end of the video pointed viewers towards more information.