Detroit Grand Prix

PROBLEM

Facing a dip in social media engagement, the Detroit Grand Prix needed a dynamic plan to rev up brand visibility and draw in sponsors for Detroit’s summer highlight.

SOLUTION

Enter our team, accelerating power to the Grand Prix’s social media engines.

With a game plan in place, our collaboration shifted into high gear to captivate audiences and drive in a new wave of enthusiasm across social platforms.

Through an inventive mix of targeted posts, electrifying graphics, and compelling video campaigns, our partnership set out to captivate audiences and drive in a new wave of enthusiasm across social platforms. Our initiative aimed not only to win the social media race but to cross the finish line into new realms of audience engagement and collaboration opportunities.

RESULTS

Leveraging the new Detroit Grand Prix app and a targeted social media blitz, we ignited a sponsorship race, with brands eager to join the excitement. This strategic play not only amplified event buzz but also streamlined fan experiences, driving a win-win for sponsors and speed aficionados alike.