PROBLEM

CLMCAA, a non-profit organization dedicated to serving local communities all around Michigan, was hindered by an outdated website. The site was disorganized, with essential resources and forms scattered throughout, making it difficult for users to find and access the information they needed. This lack of a cohesive and user-friendly interface resulted in a poor overall user experience, hampering the organization’s ability to effectively support and engage with the community.

SOLUTION

To address the issues, Michigan Creative undertook a comprehensive revamp of CLMCAA’s website. We wanted to redesign the site with a focus on user-friendliness, ensuring a seamless and intuitive experience for visitors. One of the key improvements was the consolidation of essential forms and resources into a centralized hub, making it easy for users to locate and access the information they needed. The site was optimized to handle larger forms, ensuring smooth processing and usability. Additionally, we looked to implement basic SEO strategies to enhance the website’s visibility in search engines and optimize the site speed to improve the overall user experience.

RESULTS

The launch of the new website marked a significant improvement in CLMCAA’s digital presence. The streamlined, user-friendly design made it easier for community members to find and access vital resources and forms. As a result, user engagement and satisfaction increased noticeably, with more people utilizing the site’s offerings. Along with that it also allowed CLMCAA staff easy use with internal uploads for people to see.