PROBLEM

A new golf simulator company was entering a competitive market near Lansing, Michigan and needed to establish a strong brand identity that would resonate with their target audience. They lacked a clear brand direction and an online presence in general to attract and engage customers. They started with an idea but lacked the ability to execute their marketing strategy.

SOLUTION

We wanted to develop a trendy and approachable brand, logo and messaging guide that combined modern design elements with a playful, inviting tone but most of all, allowed consumers to distinguish their company. Our team focused on creating a “go-lucky” brand identity that would appeal to both seasoned golfers and newcomers alike. We then translated this brand into a user-friendly, visually appealing website that reflected the company’s fun and innovative approach to golf simulation.

RESULTS

The result was a unique and attractive logo and brand, and an inviting website that effectively captured the brand’s essence. The site not only attracted visitors but also encouraged them to engage with the company, leading to increased customer interest and bookings. The new brand and website set the company apart in a crowded market, establishing them as a fresh, approachable option for golf enthusiasts or even “newbies” in the area.