Rebranding for Nationwide Expansion - Michigan Creative Helped Act Laboratories Dominate Cannabis Testing

STANDING OUT IN A CROWDED FIELD

With many cannabis testing labs emerging, Act Laboratories, the largest cannabis testing lab in the country, needed to differentiate themselves as they expanded into new states. Their existing brand, while established, needed a clearer national voice. It struggled to showcase the impressive depth of its services, from comprehensive testing of over 16 cannabinoids to bespoke consulting solutions that help cannabis brands grow new products and reach new markets. They needed a brand refresh that would have them standing out taller than the tallest Sativa!

 A BRAND REFRESH ROOTED IN SCIENCE AND SERVICE

We teamed up with Act Laboratories to refine their brand identity. We emphasized their:

Scientific Expertise: Highlighting their impressively diverse team, boasting of chemists, microbiologists, researchers, and over 10 other specialist types.

Full-Spectrum Testing: Showcasing the full suite of their industry-leading tests that can identify cannabinoid levels as low as 0.125%.

Bespoke Consulting: Demonstrating their support for client growth through R&D and market expansion.

Modern significance: Designing a sleek and modern website synonymous with their seamless service delivery.

SETTING THE STANDARD FOR CANNABIS QUALITY

The brand refresh strategy yielded significant results for Act Laboratories. Client inquiries and acquisition increased in the targeted expansion states. Brand recognition strengthened, and their national presence expanded, solidifying their position as a leading cannabis testing facility. Market Leadership Enhanced, solidifying their reputation within the industry as a trusted authority in cannabis safety and innovation.