Twitter, Facebook, LinkedIn, Google+, Foursquare, and more. With so many social media sites, how can you get more followers with the least amount of time put into each individual social media site? (we are all busy people I know!)
Social media is a free way to advertise your business; easy to use, but unfortunately easy to spend a lot of time on. So this week I looked into easy ways to increase your number of followers for all avenues of social media. If you do not have to focus on getting more followers all the time you can focus on putting out quality content, which is usually more important!
The easiest way to advertise your social media sites is through your social media sites-easy enough right? Send out a Tweet about your Facebook event. Create a post on Google+ that is about the article you just put up on LinkedIn. Post about your website on your blog. Seems simple, but you need to do it right. An important thing to remember about social media is that many of your followers will be following you on multiple sites. So to make their “follows” and “likes” worthwhile, make sure to mix up your content and don’t update all of your sites at once. Remember that when you work with multiple sites, you can increase your search-ability if you change the wording and content of your post on each site.
Another very simple way to increase the number of followers you have is to make it easy to follow you! If you have a confusing Twitter handle, make sure to advertise what it is, same with your Facebook name.
Recognize these logos? Of course you do and so does the rest of the world! Make them accessible and clickable for your followers. They are free to download on the internet and instantly lets your customers know where they can find out more about you and how they can follow you. Click here for a great screencast on inserting these cool little logos into your email signature too! What an easy way to tell your customers (quietly) how to find you, again and again.
Finally, the last recommendation I have is to follow your followers. If you like them on Facebook, it will show up as a notification and they will be tempted to follow you right back! Be careful with how far you go with this though and that you agree with how their company promotes itself. People can search who a company follows on many of the social media sites (it could possibly backfire!).
This will not be the last blog I do about social media by any means, so of course this one will not give you all the answers you are looking for! I just wanted to outline some simple and easy ways to gain new followers without really doing all that much work. Getting the followers is step one-using social media effectively is step two and will be on my blog soon!
“All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.”