our ideas

Subscribe for the latest marketing tips and news.

    Commercials That Don’t Make You Want to Change the Channel? No Way!

    Michigan Creative

    When your favorite show goes to a commercial break, do you change the channel until it comes back? Mute your TV? Make yourself a snack? Anything to avoid those 5 long minutes of boredom while you wait? If you don’t do any of these things, or anything else for that matter, and you just sit and try to pay attention to the commercials, which of the few ever stand out to you? Why do you pay attention to some and completely disregard others? What makes a commercial so good that it actually gets it’s intended message across to it’s audience?

    So many questions, I know! But think about it… Out of all of the commercials on TV everyday, which ones do you like? Which ones can you actually call your favorites? There have been a few lately I have really enjoyed… A few that have made me think, reminisce, laugh, or that have been just downright entertaining.

    Here are a few of my favorite commercials of the year so far:

    This one really tugs at the heartstrings! It made me happy and was one of the few commercials that has actually made me tear up a little bit! Dove really told a powerful story with this commercial, even though it was simple and straightforward. By making it so relevant (releasing it just before Father’s Day) to their audience, the message was that much more powerful.

    This Nike commercial was just plain cool, for lack of a better word. It was creative, relatable and fast-paced. I mean, everyone dreams of playing their favorite sport like their favorite professional athlete, right?!

    No matter what your favorite sport is, or even if you’re not a sports fan at all, we all know that sports team rivalries are huge. GEICO really hit the nail on the head with this one, bringing a hockey rivalry into everyday life in a hilarious commercial!

    This Volvo commercial was great mostly just because of the story it tells. You don’t usually tie a car to your life story, but if you really think about it, you spend a lot of time in your car getting to the big moments or important dates. Taking an older car with the backwards-facing seats that kids loved (and that make adults nauseous) and putting it next to the new car with the now grown-up little girl, they really showed how big a part they want to play in your life’s journey.

    For the most part, I’m one of those people that hates commercial breaks and just wants to watch my show, but there are some truly great commercials out there that actually capture my attention and keep me on that channel until my show returns (or at least until the next boring commercial comes on).

    ~ Alli

    Brought to you by Michigan Creative Video