Almost every time we turn around, there are new online channels to explore, growing trends to hop on, and more attention-grabbing content to consume. Sometimes it feels like the digital world is leaving us in the dust! Don’t worry, we can feel it too. We’ve put together some tips for increasing your digital presence this year. Let’s dive in so you can catch up!
Video as a Storytelling Tool
Have you ever signed on to Instagram or TikTok to quickly catch up on current events and realized an hour had passed without you noticing? That’s the power of the algorithm, baby. Companies and brands have hopped onto the video production bandwagon, and it doesn’t look like they’re getting off anytime soon. Video is a powerful storytelling tool, which is what marketing is all about. By spending time brainstorming, following video trends (think trending dances and audio), and producing videos, you can get in front of your audience through Reels, TikToks, IGTV, Lives, and Stories.
Engage Your Followers
Every other day it seems like the social media gods are changing the rules. However, one tried-and-true method to increase our digital presence nowadays is to engage with your followers. Before. that used to mean just posting and watching the likes and comments roll in. Would you say something to a friend and listen to their praise and thoughts? No. You would have a conversation with them! Engaging with your followers is similar; you want to create a dialogue. Before posting, try committing 10-15 minutes to engage with your followers through liking, commenting, catching up on your DMs, and searching hashtags. Need more followers? Find out how to increase your following here.
Video & Email Marketing
Have you heard the news that businesses that use email marketing are 40 times more successful than those that don’t? Well, now you have! How can email marketing be that successful? Because visuals sell and convert better. It’s easy for a brand or company to talk about all the great things they can offer their customers, but it translates so much better when they can show it too. If you tap into the power of your email list, you have the potential to get photos, infographics, and videos (yes, more videos) in front of your audience every week!
While the digital world in 2022 can feel overwhelming, it doesn’t have to be. You have every tool you need available at your fingertips. You have to know where to start. Showing up for your target and current audience through video and engaging with them has become essential to please the algorithm. Capturing emails on time means that you have the potential to be profitable anytime, even if you don’t think you’re ready to sell. See? You have the tools needed to make 2022 your best year in the digital world.
It doesn’t take long to increase your digital presence as long as you interact with your audience, you include entertaining imagery, and you tell a great story. Need help with any of that? Reach out. To stay up to date with the latest tips and tricks, subscribe to our monthly newsletter, The Creative!