It’s said over and over again; time is money. For this reason, many companies are turning to design template services such as Canva, Squarespace, and Wix, to design professional web content in a pinch. These websites allow anyone in an organization to take on the role of graphic or web designer. In some cases, this eliminates the need for these positions. However, as time spent on graphics decreases, so can the quality. Here are a few tips to keep in mind when using design templates:
Don’t copy directly from the template
Have you ever opened Instagram to see a graphic that looks familiar? Many businesses and influencers that use design templates gravitate towards the same ones because they have the best layout, color, and aesthetic. While it can be tempting to insert your text directly into the template, many other companies have already done just that. Over time, these templates get recognizable in feeds and websites. Instead, try incorporating your brand elements into a template, specifically external fonts, images, and colors. While design templates can be great for establishing spacing and general layout, the content should be your own.
Create a new template altogether
Just because templates are available doesn’t mean you have to use them. Template services offer the same design tools as many design applications in an easier-to-use interface. For this reason, you can create designs from scratch more quickly than by using traditional software. But be wary – these platforms often do not have full design functionality, so for more complex creations, it will be worth it, in the long run, to learn to use more in-depth applications, such as Illustrator and Photoshop.
Size correctly; Since many template users are often not designers but CEOS, project managers, and copywriters, it is easy to forget to create and save graphics in the correct size. Before you design, check the standard dimensions of the content on the social media platform you want to post. If you’re creating content for your website, make sure you save it with the correct pixels per inch (ppi). 72 is the standard resolution for web content, and 300 works best for print. After you have finished designing, make sure you save it in the highest resolution, and again, with the correct dimensions on the long side. There is nothing worse than seeing a design you’re proud of turn out blurry.
Like many things, design templates are best used in moderation and in situations where time is crucial. Otherwise, invest some time learning to use the creative cloud or web development skills – it will pay off in the long run. Don’t have time to learn these skills yourself? Michigan Creative is more than happy to help develop and design beautifully unique designs that work for you and your brand. Check out our Graphic Design Services and reach out to us or subscribe to our monthly newsletter, The Creative.