According to the 2014 Social Media Marketing Industry Report; 92% of all marketers indicated their social media use generated more exposure, 80% of marketers reported that social media increased traffic to their business, and 72% used social media to develop loyal fans. We notice that social media marketing is a fantastic way to gain more exposure, but how can you make your brand stand out on social media with countless competitors?
Strategies
When it comes to branding your business on social media, it is invaluable to know distinctive strategies of the numerous websites out there.
In regards to posting on Facebook, make sure to keep posts short and simple in order to grab the attention of the public and consider asking questions in order to keep interaction high. Twitter tends to be viewed as an ambitious network, in relation to its quick replies, which is able to convey your company’s personality while building interest in your tweets. When using Pinterest, you have to take advantage of promoting your pins through paid advertising, as well as using both of your keywords and the times you post strategically. Your posts to Instagram also require strategic use of keywords, but in the format of hashtags relevant to your company as well as the audiences you’d like to reach. Posting on Instagram should be quite regular and the photographs need to fit your brand’s chosen image. LinkedIn follows a bit of a different strategy, alternatively you want to post the qualifications of your brand and post your own content frequently.
Some Statistics
- 77% of B2C (business to consumer) companies have acquired customers from Facebook
- 6,000 tweets are sent through Twitter per minute
- LinkedIn saw a 44% growth rate at the end of 2014
- Pinterest had 97% growth in active users over the past year
- 72% of Instagram’s users are in the 18 – 44 age range group
Click on the infographic below to learn a bit more about the ways to stand out!
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