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In an increasingly digital world, video marketing is emerging as the new way to reach out to customers. However, brands are also using video in another way: to recruit employees. Over the past few years, an increasing number of companies have used video to conduct candidate interviews. But employers are also using it to build and reinforce their employer brands. It’s a smart move, considering that by 2020, video will account for 82% of all global internet traffic.

People don’t want to just scroll through text or photos; they want to see and hear things in motion, too. In particular, video excels at communicating an organization’s personality and culture. If you’re still not convinced, below are a few reasons why video marketing is worth adding to your arsenal of recruitment tools. 

Video Reaches More Candidates Globally

Video is shareable by way of tag, link, email, or invite. Videos are also searchable on platforms like Google, YouTube, and Facebook, all of which makes it easier for candidates to discover your employer brand and any open positions you may be offering, wherever they may be in the world.

Of course, with a global audience comes language and cultural barriers. Video marketing can solve this problem by providing subtitles in various languages. This will also show that your company is culturally sensitive and diverse.

Video Communicates Culture Fit

As mentioned earlier, video marketing can present a clearer picture of your company culture. For example, a video showing daily life at your workplace helps candidates visualize what it’s like to work for you. It also helps candidates consider job offers from an informed position.

Sure, a video that reveals so much about your culture may turn off some people, but that’s perfectly fine as it also narrows down your prospects to people who can jive with your organization’s values and vision. 

Video Sets Your Organization Apart

In industries where competition for talent is high, video marketing can help set your organization apart. Attaching videos in your job posts, for example, can make them more memorable. According to CareerBuilder, job postings accompanied by videos are viewed 12 percent more. 

More than that, video can convincingly lay out what your company has that others do not. You can highlight distinct features in the office, unique technologies utilized, and original projects the company has in their arsenal. 

Great Video Marketing Spells Great Video Production

While technically anyone can produce a video, it takes a professional to produce high quality video content that will resonate with viewers. With something as important as hiring the right people for roles in your company, you can’t take the chance of giving a job as important as video production to anyone. A video production agency will also understand important concepts of video production, such as angles, lighting, color grading, among others, all of which will help bring out the message you wish to convey. 

Whether you need videos to reinforce your digital marketing efforts or assist with your recruitment, look to Michigan Creative to help you get the job done.