Video is one of the most versatile and profitable digital marketing tools available today. It’s a great marketing strategy that when integrated properly, can positively impact your marketing campaigns. Video is a great way to supercharge your marketing efforts and build brand awareness. It’s useful in every aspect of marketing and helps build customer rapport and brand awareness. When distributed correctly with good quality and useful content, video marketing is going to be beneficial to your business.
According to a survey performed by Wyzowl, 92% of marketers view videos as an important part of their marketing strategy, and 94% of video marketers report video has helped increase user understanding of their product or service. Brands everywhere are realizing the value of a well-produced video because video marketing works. As a result of this booming marketing effort, more and more brands are investing in the creation and distribution of videos.
Open up doors for your brand with video. When providing content that is interesting and useful, you not only build brand awareness, but you build trust with your buyers. That trust is also going to play a huge role in the buying process. Video is influential and has the potential to really spark emotion with viewers. Consumers are more likely to share that information with a friend via video than any other form of content. Not to mention, videos typically allow for people to retain that information better. And, the Wyzowl survey stated that 84% of people are convinced to buy a product or service by watching a brand’s video. Now that’s powerful!
Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, and events, and deliver entertaining content. Video proves to be a great learning tool. Think of all the times when you took to YouTube for a quick how-to video. Also, the second step of the buying process, the consideration stage, is where your target is researching or learning. Provide them with the tools they need to choose your brand. Video will help to build your brand up and ultimately, build that trust.
From brand anthem videos to commercials, video content is a powerful tool that you should be utilizing for your business. But, have a plan in place for your video marketing efforts. Recognize your goal, know your audience, figure out your story and distribution plan, and execute the production of an amazing video. It’ll be worth it. To get help creating a video or for help with video marketing, contact us today! We’d love to create with you.