When it comes down to it, messaging and branding can make or break a business. You can have one of the best businesses in the nation, but if your messaging and branding aren’t correct, how will they know? Whether you are a small business just starting out or you’ve been around for 100 years, your brand and the messaging that goes along with it will set your business up for success and apart from the competition. Also, if you’ve been around for 100 years and don’t have consistent and cohesive messaging, you probably are not operating at your maximum capacity as a company. When it comes to messaging and branding and how to find your finally, don’t fret. We’ve got some solutions.
Here are some helpful tips on messaging and branding and how to find your finally.
One Thing
Sit down with your team and think, what’s one thing we do so well that no other company could do? What problems do we solve for our customers or clients? How do we add value to them with our products or services? Once you’ve answered these three questions, you’ll have a clearer understanding of that one thing that not only separates you from your competitors but will also be key in creating your perfect message and brand.
The Message
Now that you’ve found your finally, it’s time to create that perfect message and brand. Even if you already have an established brand, this process could offer insight into whether or not it’s time for a brand refresh. Also, ask yourself, do I have consistent and cohesive messaging that makes sense for my audience? The process of crafting a message gives you time to get creative. Step outside of your position within the company for a second. Look at it from an outsider’s perspective. You may know you have an amazing company, but is your messaging relaying that to your audience? Once you have some messaging options, narrow down which works best for your organization and implement a plan from there.
A Plan
You now have some messaging options, so it’s time to make a plan. Again, if you have a great message and brand but no one can find it, how will they know about it? This is where a marketing plan, or as we like to call it, the MC Greenprint, will help your new messaging and brand become someone’s finally! The MC Greenprint or marketing plan acts as a roadmap, but it is so much more than a simple step-by-step plan. The MC Greenprint integrates and cross-channels your marketing efforts in a way that is unique to your business and industry to grow your organization.
Marketing & Sales
The message is complete, and your plan is in place and implemented. Where do you go from here? We’ve said it before, and we will say it again, if your sales and marketing team are not working together, you may have a serious disconnect within your business. Make sure your sales team knows what your marketing team is doing each month. These two teams should be working in unison not just to bring in warm leads but to convert those leads into sales, which brings in that ROI you may be missing.
All the tools are now in place for you to utilize your messaging and branding to find your finally! If you’re finding this process isn’t quite up your alley of expertise, or need some help, give us a call! We live to create and would love to help you set your brand up for success. Also, if you’re in need of some creative help or ideas, subscribe to our monthly newsletter, The Creative.