A Marketing Agency That Finds Solutions

In Fractional CMO, Marketing Strategy by Lucy VanRegenmorter

At Michigan Creative, we pride ourselves on being a marketing agency that finds solutions. Our team believes that for every problem, there is a solution to solve it. We not only help businesses find solutions for their company, but we help them find solutions for their clients or customers too. How exactly do we do this? What does this process entail? Keep reading, and we’ll break it down for you.

Finding solutions for your company

Listening: All solutions start with listening. Actively listening and understanding is how you are going to identify the problems. By taking the time to sit down with you and listen to your concerns, strengths, and weaknesses, we can better understand your brand, goals, and the steps needed to reach them. 

Finding Pain Points: Once we have a good understanding of your brand and what matters to you, we can begin to hone in on your pain points. These are areas within your company that are causing you stress, conflict, or loss of time or income. Once we identify these pain points, we can get to our final and favorite step – solutions!

Strategize & Solve: Now for the fun part. Our creative team will begin to strategize and solve your problems with the appropriate tactics from every angle. Our unique team of creative thinkers will bring forward new ideas, uncovering hidden solutions that make you sigh and say “finally.

Finding solutions for your clients

Listening: Our team has a way of working with you and asking questions that allow you to look at your business in a new light. So, now it is time to pass what we know to you to utilize within your own company to find effective solutions for your clients. Take notes on how we have listened to you and actively make a point to listen to your own customers’ or clients’ needs. Ask the questions that provoke a productive conversation. As with your own business, this is still the most important step. Listening is key to finding solutions, no matter the client, customer, company, or business. 

Finding Pain Points: Next, it is time to identify your clients’ pain points. You’ve already been guided through the process. You know what it takes to find the pain points and what questions need to be asked. You have been in those shoes. So help someone else find the same thing. Ask your customers or clients: what are your challenges? What are your priorities? In what areas do you see room for improvement? 

Strategize & Solve: Now for the exciting part – the part we have been preparing you for all along! It is time to find solutions to your clients’ problems, just as you did your own. Our team will help you brainstorm out-of-the-box solutions for your clients that neither of you considered before, benefiting you both.

We’re not just a marketing agency that finds solutions – we’re a marketing agency that finds successful solutions to problems that help you and your clients/customers. If you are ready to get started? Give us a call today! 

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