In today’s fast-paced digital landscape, capturing the attention of your audience is more challenging than ever. With the rise of social media platforms as primary sources of information and entertainment, businesses are constantly seeking innovative ways to stand out amidst the noise. Among these strategies, one tool has emerged as a powerhouse for engaging audiences: video content. For digital marketing …
Remember the sinking feeling of scrolling through endless social media posts, searching for something engaging? Brands face that same struggle daily. Cutting through the noise and building a thriving community requires a strategic approach. Introducing the 4 E’s Framework: your key to social media success. Forget bland posts and generic engagement because the 4 E’s offer a roadmap to forge …
Your social media channels aren’t just a place to share important updates with your friends, followers, and clients. They’re also your one chance to make a good first digital impression on anyone who comes across your page, intentionally or by accident. That’s why your social media accounts must be in tip-top shape when potential clients come across them. Here are …
For impactful marketing across every channel, it’s important to note what figures matter the most. Data-driven decisions can not only increase brand awareness but bring in ROI. Here are the measures you should focus on for each channel to transform your brand through creative digital experiences. Instagram & TikTok On Instagram and TikTok, post saves, shares, and comments encourage the …
Comparative analysis is one of the most useful tools for companies looking to dive into an already well-established industry. Even if you’re already an industry trailblazer, there’s so much benefit to analyzing what businesses in your industry are doing. We do this for our clients using the SWOT method, helping them see the strengths, weaknesses, and opportunities of their company …
To build a successful marketing strategy, you need to understand the advantages of organic vs. paid social media. Both are used in very different ways, and each one is necessary to building and maintaining your audience. Here’s the way Michigan Creative breaks it all down: Organic Organic social media is content the brand regularly creates to provide insight and tell …
Have you noticed a decrease in your Facebook outreach these past few months? Posts that may have accumulated traction are no longer gaining the same reach as they had in 2019. Now, it seems that your audience is no longer interacting with your posts, or not seeing them at all. It can be frustrating, but there is a reason for …
Social media is an ever-evolving platform that can be used to connect, engage, and grow businesses. And, now more than ever people are using social media to engage with the brands they love. According to Hootsuite, on Instagram alone, 80% of people follow at least one business. Social media is a fast, effective and inexpensive way to reach a very …
