Finding Inspiration

How To Find Inspiration When You Need It the Most

There’s this complex space most creatives eventually find themselves in when working out an idea. It’s easy to get into but usually very challenging to find your way out. It may seem like your flow of creativity has suddenly shut off entirely. We call this a creative block or wall. It’s sort of like the creative Twilight Zone. You sit …

The Plan: Discover What’s Important

Just as you can stretch yourself too thin with work, activities, and interests, you can do the same with your marketing. Now you want your marketing efforts to cross-channel and integrate with one another. However, you don’t want so many things in the works that nothing gets done. See where we’re going with this? A plan can lose effectiveness when …

Creative Spaces In Michigan: Lake Michigan

Creative Spaces in Michigan

If you’ve ever been lucky enough to visit or live in Michigan, you’ll know that it’s booming with creative spaces and energy. Often you’ll find creative environments where you least expect, and the best places to start are your usual go-to’s. These are a few of my favorite places that I’m happy to share!  Petoskey State Park, Petoskey This one …

How Are We Feeling?

Blah. I think we are all starting to feel that way again. Blah seems to be the recurring theme of 2020. We all hoped that maybe this summer would provide a little relief, and it did. Now, we have that March feeling again. I can feel it in my staff, with my friends, and with my family. With the holidays …

The Practice of Selling You, to You

The Practice of Selling You, to You

I’ve heard sales defined as the sharing of enthusiasm. To effectively sell ourselves on us, we may need to borrow some of that enthusiasm, from ourselves; but on a day when we were still excited about our dreams, goals, and future. Rekindling our belief in ourselves can be challenging at best; it will involve rehearsing purpose, keeping compassionate records, and …