Swirls leading to the reason why video is king.

Why Video Reigns Supreme in 2024

Attention spans are shrinking, competition is fierce, and the digital landscape is ever-evolving. In this whirlwind, one marketing tactic stands out: Video. It’s no longer just a trend; video is essential for success in 2024. But why has video become the king of content? Let’s explore the compelling reasons: Engagement on Steroids: Videos capture attention like nothing else. Compared to …

Digital Experiences for Your Brand

For impactful marketing across every channel, it’s important to note what figures matter the most. Data-driven decisions can not only increase brand awareness but bring in ROI. Here are the measures you should focus on for each channel to transform your brand through creative digital experiences. Instagram & TikTok On Instagram and TikTok, post saves, shares, and comments encourage the …

How to Make Meetings More Effective

With a majority of teams still working remotely, it can sometimes feel like we spend more time in meetings than ever! Meetings can be great tools and are most effective when you need to bring multiple people together. However, it’s easy to get bogged down with unnecessary or drawn-out meetings simply because it’s the norm in today’s remote environment. Implementing …

Michigan Creative Staff Chat

Happy Clients, Happy Creative Team

If you’re reading this, you’ve probably at some point stumbled across the homepage of our website. As it says in white ultra-bold Gotham text, we live to create. It’s even one of our core values because it’s part of the framework for all of Michigan Creative. Oops, it’s in our name too. At Michigan Creative, you’re not just getting another …

Client Relationships

The Key to Healthy Client Relationships

Client relationships built on mutual trust and respect are the ones that last. However, communication is the glue that retains those relationships. When communication fails, you will probably feel uneasy or wary of why this information wasn’t presented to you sooner. At Michigan Creative, we believe that healthy client relationships begin with open communication. We never want our clients to …

Client Communication

Why Client Communication Makes a Difference

A common misconception in the marketing world is that it takes big agencies to perform impactful marketing results. It’s easy to think that the companies with the largest number of employees, big buildings, and the most expensive setup will achieve the best ROI. However, things like communication and strong collaboration can easily fall to the side. At Michigan Creative, we …