Your business is already on Facebook, Twitter, LinkedIn and Google+, so why do you need to be on Pinterest, too? Isn’t it just a place for people to “pin” things they like or want to make, or how they want to plan their wedding? Well, the answer is partially yes, but it can actually help bring success to your business as well.
A great blog on Entrepreneur.com (see the full post here) states that “43 percent of Pinterest users interact with retailers or brands they like on the site, compared with 24 percent of Facebook users” and that “research from consumer electronics giant Sony shows that an embedded “Pin-It” button gets 10-times more clicks than Twitter’s “Tweet This” button”. So while Pinterest users are pinning those types of things, they are also finding things they want to buy. When these products and/or services show up on your own company’s Pinterest account, the users pinning them are that much more likely to come to you for them.
Some of the most important points to take away from the infographic are:
1. Historically, Pinterest has better retention and engagement rates than Twitter.
2. People search Pinterest for things to buy.
3. Pinterest brings more traffic to websites than Facebook.
4. People use Pinterest to “associate with retailers or brands with which I identify”.
5. Pinterest is the third most popular social media network in the U.S.
If this is not enough to convince you that your business would benefit greatly from Pinterest, maybe you could use some tips on how to make Pinterest work for your company? (source) For example:
1. Follow other businesses
2. Stay informed of Pinterest’s business updates
3. Title boards with keywords
4. Write a good business description
5. Zero-in on your Pinterest followers
The point of this blog: Pinterest is fun and easy and you probably already have a personal account, so if your business doesn’t already have one, too, it needs one! I think you would be very surprised to see just how beneficial it is for your business to be on Pinterest.