The Principles of Modern Marketing

In Marketing by Alicia Frank

When we think about modern marketing, you may automatically think of digital marketing, and you’re not wrong, but it gets a little more in-depth than that. Modern marketing is about creating a customer experience through a digital strategy that ultimately drives growth within your business. And this experience starts with your marketing and ends with your sales department.

Communication & Collaboration

Simply put, the principles of modern marketing revolve around achieving a return on investment. Sales and marketing are more efficient when the two work together. When you break it down, one needs the other to succeed, and the success of your business depends on the two departments aligning and working on the same page. This alignment starts with increased communication and collaboration with a customer-focused approach.

Creating The Experience

But, how do you go about aligning your two teams? Start with your messaging and content, and work your way down the digital line. Solidify your brand and messaging first before updating all other digital assets like your website, social media, and content. Aim to offer value to your audience. Create and implement a consistent message, along with valuable content and information. When your messaging is consistent and available on every platform, credibility starts to build, and the more familiar your audience becomes with your brand. Therefore, you are warming up cold leads for your sales department, which in return makes their job easier. See how that works?

Every marketing effort your team puts forward should be funneling leads into your sales department. If not, it may be time to start implementing some principles of modern marketing. The ultimate goal for your marketing is to grow your company. If your current efforts are not meeting these needs, it may be time for a change, or maybe you just need a little guidance. Whatever the case may be, we’re here to help you. It’s what we do! Get in touch with us by filling out the form below or subscribe to our newsletter, The Creative, and never miss a trending moment.