Have you ever seen one of those beautiful manufacturing videos? The ones shot in slow motion, where sparks are flying, magnificent machines at work or lasers are doing precision work? If you’ve ever watched commercials, the chances are that you’ve seen some really mesmerizing manufacturing videos (most likely in the automotive industry) and it inspired you.
If you’re in the manufacturing industry and you don’t already have high-quality videos showing off what you do, you need those videos. Especially in times like these! Video is currently one of the best communication tools you could use. You may know what you do, but those on the outside of your company may have no idea what goes on inside. That means you’re missing out on tons of opportunities. Missed sales, missed new hires, and so many more things you can’t afford to lose out on doing. If you’re wondering what you could possibly need a video for, think of the potential and opportunities.
Video for Sales and Marketing
Because of the pandemic, we can no longer shake hands and meet the same way as before. There is also the possibility that potential clients or customers can’t travel to your facility to get a demo. With video, you could give them a tour of your plant, show your production process, how your machines work, or show the latest and greatest technology you’ve adopted or developed. It’s an indispensable sales tool for your sales team or for your marketing team to put to work.
Video reaches even the laziest buyer. You know the ones I’m talking about: the buyers who are too lazy to do their own research. The ones that can’t be bothered to read the material or are too busy to put the time in to learn about your product or service.
Video for Training Employees
Maybe you have new hires that haven’t learned the ropes yet. Video gives your new talent a high def view of what they need to see and learn. Maybe you need to show them the inner workings of a machine! Show your trainees or long-standing employees how it’s assembled with an animated video.
Whether it’s reaching your customers, showing prospective buyers what your products and services are, reaching potential new hires, training your sales team, or giving your sales team a selling tool, video is a vital tool.
During this pandemic, video is now more critical than ever. So, if you’re new to video, or you just need videos for new products, our video production team can set you up with beautiful videos for all your manufacturing video needs.