For impactful marketing across every channel, it’s important to note what figures matter the most. Data-driven decisions can not only increase brand awareness but bring in ROI. Here are the measures you should focus on for each channel to transform your brand through creative digital experiences.
Instagram & TikTok
On Instagram and TikTok, post saves, shares, and comments encourage the algorithm to show your post to a larger audience and increase your chances of being shown on the Explore and For You pages. To entice these interactions, try making posts with a call to action either on-screen in the post itself or the caption.
A simple call to action can look like this:
- “Send this post to a friend who…”
- “Save this post to look back at next time you…”
- “Tag a friend who needs to see this.”
- “Let us know your thoughts below.”
Not only do these calls to action boost your growth algorithmically, but they also make your audience more engaged and feel more connected to your brand.
On LinkedIn, important metrics include reactions to your content and the number of page visitors you receive each week. Try posting content that elicits a response from viewers. On LinkedIn, reactions are: Like, Celebrate, Support, Funny, Love, Insightful, and Curious. Post content that encourages viewers to laugh, applaud, or want to learn more. To build community and get more reactions, don’t forget to react and share other posts you like and support. With time, interest, and effort, members you interact with will likely do the same for you. Commenting on posts can also help attract page visitors. When you comment on a post, the original creator and their followers will see your comment. If you make a valuable contribution or insight, the creator and followers are more likely to explore your page.
On Facebook, the main three measurements you want to focus on are impressions, reach, and engagement. Impressions are the number of times any content from your page or about your page entered a person’s screen, regardless of if it was clicked or comprehended. Reach is the number of unique people who saw any content from your page or about your page. Engagement is any action taken on your page or one of your posts, such as likes, comments, and shares. The best way to increase impressions is through Facebook Ads. Facebook’s robust advertising platform is a great way to get your content into the feed of a broad audience. You can increase reach by crafting unique captions that make viewers stop and read, using videos and external links to make them click, posting consistently and at high-traffic times, and posting in Facebook groups related to your niche. The final important step is getting these viewers to engage with your content. To do so, always remember to include a call to action in your posts and leave your audience with a piece of valuable information they can take away.
Now that you know what metrics matter most, you can start to make data-driven decisions and transform your brand through creative digital experiences. Want help tracking your data, scheduling consistent posts, or writing copy that elicits action? Our team of creatives does it all! Give us a call today! If you need more insight on the best marketing tips and trends, sign up for our monthly newsletter, The Creative.