When it comes to advertising your business, you want to make sure that you’re targeting the audience you want to reach directly. When you have a clearly defined target audience, it becomes much easier to determine where and how to market your business.
The most important aspects to start consider when determining your target audience are the following demographics:
- marital status
- number of children (if any)
With this is mind, you’ll want to create a customer profile that includes the demographics as well as any psychographic information (hobbies, interests, values, lifestyle, etc). The demographic information is important in determining the type of person you want to target, while the psychographic information goes a step further and determines why you would want to target this type of customer.
When creating these customer profiles, you may find yourself uncovering less obvious audiences that could actually be fantastic for your business. With your target audiences identified, you also want to look into your key “influencers”, or the individuals who stand out or have a large following within their chosen social media. It can be important to get in touch with them and work out possible advertising through them as well, especially if they target your chosen audience, too.
Now comes the most interesting part: finding out where your audience is exactly. Your customer profile is crucial in figuring out the type of websites your target audience visits as well as the social networks they seem to most frequently check up on; will your target audience constantly check their emails or are they addicted to downloading the newest apps? This information, combined with your customer profile, is the best way to figure out how to deliver your message.
There is a lot of information to take into consideration when choosing your target audience but, when all of these factors have been taken carefully into account, your marketing efforts will be that much more successful.
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– Marissa Katz