You’ve got a cool business, and you want to show it off. Billboards are outdated, so what’s your next move?
Have you considered building your own website?
Building an attractive website can be one of the most beneficial things you can do for your business. In today’s world, our cell phones act as our billboards. Having access to advertisements, internet browsers, video, and social media, all at our fingertips, makes for the perfect environment to launch your new site!
You’re probably thinking, “I’ve never made a website, I don’t even know where to start…” Luckily for you, there are plenty of different ways to easily create great websites nowadays but, for the sake of saving you some confusion, let’s start by focusing on just one.
WordPress is one of the most popular website building/blog creation sites out there. It may seem intimidating at first but, once you learn the basics of navigating WordPress’s interface, you will find that building pages on your site is actually much easier than you thought.
To get you started, here are a few basic ideas that you should keep in mind when creating your site:
Before you start building pages for your website, you are going to want to choose a layout. WordPress allows you to install themes, which change the layout and look of your website as a whole. There are free themes available, but the bigger and better ones with more features require payment. The important things to keep in mind when choosing a layout are that not only does it need to be clean and easy to navigate, but also, and most importantly, it has to be MOBILE FRIENDLY (This means that when you view the site on a mobile device it will still be clean and easy to navigate)!
Color and Images
A simple way to make your website more attractive is through the use of color and images. You want to make sure that you choose a pleasing combination of colors for your site; choose colors that compliment each other well, and don’t clash or feel out of place. A useful tip for making your site pop a bit more is to alternate the background color of the sections on your website only slightly. This small change can give your site a lot more depth. Using large, opaque, background images with text in front, large image sliders at the top of the page, or alternating image content blocks will also give more life and depth to your website.
Another extremely important component of website design to keep in mind when creating your website is making sure your navigation is working correctly, and is easy to use. WordPress allows you to easily create menu structures based on the pages that you have created on the site. You can then place those menus in various places on your web pages, which allows for seamless navigation through all of the pages on your website. Always make sure you have some sort of navigation on every page of your website, allowing visitors the choice to continue on to a different page if they choose!
WordPress makes all of these tasks simple for you, making your job of building your own website much easier as well! If you follow these tips (and use a little bit of creativity!) you’ll have no problem getting started.
Michigan Creative specializes in building high-quality websites for businesses just like yours so, if you have any questions about website design or what Michigan Creative can do for you, visit our website design page or contact us using the form below!
– Brandon Girard