It’s no secret that people are consuming more content than they ever have before. Social media is a staple in most people’s lives, and just about everything is available in an online format. Consumers are being flooded with so many different messages daily that advertising fatigue and overexposure are common problems in today’s market. So, how can your business cut through the digital noise and communicate a clear message to your audience? Consider adopting some of these emerging digital marketing trends to stay ahead of the curve.
Virtual Events
Since the start of the pandemic, events, seminars, and even daily meetings have all moved online. Virtual events can still provide helpful and valuable information centered around your brand. Try doing a Q&A session, inviting a guest speaker or doing a live stream demonstrating your product or service. These online events can be a great way to connect with your audience and get them engaged with your business.
Providing “Snackable” Content
Is the content you’re producing “snackable?” By “snackable”, we mean creating bite-size, easily digestible content that consumers can quickly view and process. This content can come in the form of short, simple videos used to summarize main points or concise informational graphics. Whatever medium you choose, the objective is to provide the most value to consumers in the fastest way possible.
AI Marketing
No, we’re not suggesting replacing humans or letting a computer do your job for you. Instead, try using AI in your marketing efforts. Let the computers perform time-consuming and tedious tasks such as sales forecasting, email marketing, and lead capture. Let AI marketing do work for you so you can focus your energy on your clients and customers.
Highlight Core Values
A business is nothing without the people behind it and the values they stand for. Does your company have defined core values? Your core values should reflect who you are as a business and the value you provide to the world. Find those and communicate those to your customers and clients. Core values are a great way to be transparent with your consumers and allow them to feel more connected to you and your business. Check out our Michigan Creative Core Values to help understand why we are so passionate about what we do!
With every marketing effort you put forward, remember that quality overrides quantity every time. For more on the latest digital marketing trends and tips, subscribe to our monthly newsletter, The Creative, and never miss a beat.