In today’s digital age, where content creation reigns supreme, the importance of professional video editing cannot be overstated. Whether you’re a brand looking to make an impact, a filmmaker telling a story, or a content creator striving to engage your audience, the art of editing holds the key to transforming raw footage into captivating content that resonates with viewers. At …
In the world of branding, design is more than just aesthetics—it’s a powerful tool that can shape perception, evoke emotion, and drive consumer behavior. Design plays a crucial role in setting your brand apart from the competition in a crowded market with split-second decision-makers. Logo, brand color, typography, and layout are all elements of brand design formulated to ensure your …
Building a strong brand voice is crucial in developing your brand’s identity. So how does voice differ from identity? Brand voice is the way your brand communicates with your target audience, while brand identity is the visual and non-visual elements. A brand’s voice is expressed through written and spoken words, marketing materials, social media, and other communication channels. Follow our …
At times, video production can be a pretty complicated process. To some, it can even seem like an unbeatable beast. But it doesn’t have to be, not with the MC video production team anyway. You see, video production takes evolving ideas, planning, problem-solving, and hard work. To help make things a little easier, our video producer put together four video …
With the uncertainty of COVID-19, parents have been wondering what the new school year will bring. Will they be able to send their kids back to school? Will they be held back this year because they weren’t able to finish last year? Is it safe to let their kids play with others with everything happening? After many flip-flop answers to …
When people think about editing images, usually, the first software they think of is Photoshop. It is more than likely because when people ask for edited images, they usually aren’t thinking about things like a logo. But there are a few good options to help you optimize your designs. What about Illustrator? They each play a unique and important role …
Have you noticed a decrease in your Facebook outreach these past few months? Posts that may have accumulated traction are no longer gaining the same reach as they had in 2019. Now, it seems that your audience is no longer interacting with your posts, or not seeing them at all. It can be frustrating, but there is a reason for …
Two years ago, I woke up at 6 AM every day sick to my stomach. I got up, got ready for work, and hopped into the car where I stopped by Tim Hortons and pick up a Steak, Egg and Cheese sandwich and a Mocha Iced Capp. I would proceed to take a few bites on the way to work, …
As business employers or employees, sometimes our careers might take us to new places for an extended period of time. It may be a business trip out of the country, a seminar that takes place out-of-state, or an opportunity that leaves you thousands of miles away from your loved ones for a few months. How does one cope with this …
As some of you may know: I am the Social Media Manager at Michigan Creative, which I love. As the majority of you may not know: I am also a part-time Mary Kay Consultant for fun. Through Mary Kay, I’ve been able to learn so much about business and leadership through our weekly meetings and training sessions. It’s great to …
