Website code to depict a responsive web design.

The Importance of Responsive Web Design 

In an increasingly mobile-driven world, a responsive web design has moved from a luxury to an absolute necessity. Whether you’re a small business owner, a large corporation, or a creative agency, ensuring that your website provides a seamless experience across all devices has never been more critical. A responsive design adapts to different screen sizes, providing users with a consistent, …

The Transformative Power of Professional Video Editing

In today’s digital age, where content creation reigns supreme, the importance of professional video editing cannot be overstated. Whether you’re a brand looking to make an impact, a filmmaker telling a story, or a content creator striving to engage your audience, the art of editing holds the key to transforming raw footage into captivating content that resonates with viewers. At …

The Importance of Design in Branding

In the world of branding, design is more than just aesthetics—it’s a powerful tool that can shape perception, evoke emotion, and drive consumer behavior. Design plays a crucial role in setting your brand apart from the competition in a crowded market with split-second decision-makers. Logo, brand color, typography, and layout are all elements of brand design formulated to ensure your …

Building a Strong Brand Voice

Building a strong brand voice is crucial in developing your brand’s identity. So how does voice differ from identity? Brand voice is the way your brand communicates with your target audience, while brand identity is the visual and non-visual elements. A brand’s voice is expressed through written and spoken words, marketing materials, social media, and other communication channels. Follow our …

Annie Serbinski

Photoshop vs. Illustrator: When to Use Both in Design

When people think about editing images, usually, the first software they think of is Photoshop. It is more than likely because when people ask for edited images, they usually aren’t thinking about things like a logo. But there are a few good options to help you optimize your designs. What about Illustrator? They each play a unique and important role …

Michigan production

Tips for Your Social Media Strategy 2020

Have you noticed a decrease in your Facebook outreach these past few months? Posts that may have accumulated traction are no longer gaining the same reach as they had in 2019. Now, it seems that your audience is no longer interacting with your posts, or not seeing them at all. It can be frustrating, but there is a reason for …