Lansing Video Production

The 4 Things You Need to Know About 360-degree Video

So, 360 videos are when someone spins around in a circle over and over and records themselves, right? Not exactly. If you aren’t quite up to speed on 360- degree video, do not worry. Here are the four things that you need to know about it to get a basic understanding.   1. 360 was created to make you feel …

Lansing Marketing

Key Questions for your Business Apparel Line

The apparel market is a cut-throat industry, but that doesn’t mean you can’t make it. Largely due to e-commerce, the men’s and women’s apparel industries are steadily growing with projected sales of $86 billion by 2018. So how do you get a piece of the pie? Research, research, research The most common problem any business encounters is not researching enough. The …

Lansing web design

Maximize Graphic Design for your Business eBook

If you’re a business professional plugging into social media and content marketing strategies, then you might be familiar with eBook marketing. But if not, the idea is this: if you can funnel your expertise into the creation of a bookworthy resource, people are more than willing to sign up for your email newsletter or follow you on Twitter in return. …

Lansing web design

2016: The Year of Video Marketing

It’s here. The year of 2016 is the year of video. In 2015, video trends were only emerging. Twitter launched its live video-streaming app Periscope. The Meerkat app allowed social media users to stream video on mobile. Autoplay video trickled into your Facebook and Twitter feeds, and now they’re here to stay. Video is not just for YouTube anymore.   …

Michigan Production

The Importance of Strategy

Strategy is, first of all, a state of mind, because a strategist is relentlessly and pragmatically results oriented. Strategy is the combination of attitudes, purposes, possible actions, and decisions bundled together as options for decision and implementation by management.  -Jim Lukaszewski. Building a successful strategy is essential to both the long-term goals and short-term projects of any organization. Here are some …

Michigan Production

Email Marketing Is Not Dead: How to maximize subscribers for your business

With the rise of social media and content marketing for business, it’s no surprise that many professionals have their doubts about email marketing. Isn’t it outdated? Who would want to spend more time reading emails? After all, half our work days dissolve into a balancing act of deleting and responding to emails. And yet, as an aspiring writer, I am subscribed to 10+ authors on …

Michigan Production

Four Rules for Using Stock Photos

  In this day and age with the use of the Internet, we basically have the whole world at our fingertips. But that doesn’t mean all of the content you find is up for grabs to use as you please. When working at a project for yourself or work, it is important to know how to use stock graphics legally. …

Small Business And The Holidays

Small Business And The Holidays

We all know that small business plays an important role in any community, and that is especially apparent here in Lansing. Michigan Creative is one of the many, many “startups” in the area, and we love being part of the startup culture! Entrepreneurs are so full of passion for their work, their community and their employees, and that’s something you …